Just hitting the small screens is the new Kmart ad for Joe Boxers. Of course, since the focus is on males the holier-than-thou are up in arms, claiming the ad is too sexual. Now, ponder this for a minute: how many ads do you generally see on TV featuring scantily clad females selling anything from burgers to cars? This ad is pure genius - smart, sexy, hilarious, attention-grabbing and very memorable all at once. Have a look!